This smartFOCUS created example shows how emails can adapt to the device on which they're being viewed. This allows a single email to automatically adapt to give the best customer experience on a desktop or mobile email client.

To see how this works, view this page in a recent version of Firefox, Chrome, Opera or in IE9. Then decrease your browser window width. As you decrease the width to be very narrow, so its like viewing on a small mobile display, then before your eyes the magic occurs and the email changes to make best use of the display size.

Alternatively, view this page on your iPhone or Android phone and compare with viewing on your desktop computer.

We achieved this magic by taking a Starbucks email and modifying the HTML to use @media queries. Read our mobile whitepaper for more information about the techniques used.

Here's to you Dear Tim Watson

Thanks for making us
part of your day.

We want to say thank you, so every Thursday in March we're celebrating with a special offer, starting on our birthday on March 10th. We'll remind you about the latest offer each week but in the meantime download the voucher below for your first exclusive offer.

Enjoy a FREE Starbucks® Petite

Stop by your local Starbucks on Thursday March 10th and enjoy one FREE* Starbucks® Petite when you purchase your handcrafted drink and present this voucher - either as a print out, or on your mobile phone.

Download voucher

A delicious range of mini treats, designed to be shared with friends or enjoyed as a perfect treat for one. Pick your own combination. There are Cake Pops, Mini Squares and Whoopie Pies, to choose from. Find out more.

*Terms and Conditions apply see voucher for details
Here's to you